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CromDesign design and development team have adopted the use of Adobe Creative Cloud tools for all its design work. Adobe Creative Cloud is a service from Adobe Systems that gives CromDesign access to a collection of software for graphic design, video editing, web development, photography, and cloud services. We use best to create the best.
It is an general rule in our industry that, through design, we have just five seconds to explain your company and its services/products to users when they enter to your site. The back button is the most widely used command on the web. If interest is not immediate we run the risk that, he or she will click “back” and exit your site. At CromDesign we endeavor, with the assistance of your customer insight, to insure your site features are compelling, drawing visitors in and giving them reasons to stay.
Internet connections are getting faster and faster, but no matter how fast the average connection is for your readers, there is always more data, more content, more images, more everything for them to download. The thing about speed is that people only notice it when it's absent. So creating fast web pages often feels unappreciated. At CromDesign we condense and maximise your site to load as quickly as possible.
Websites are global but thats does not necessarily mean your business is global. Or perhaps your business in local but wanting a global presence. At CromDesign we therefore identify what markets and jurisdiction you are seeking to trade within. Language currencies, measurements, dates, and times all have to be clear so that all your readers can quickly identify if what you offer is relevant to them and their locality.
Imagery is essential to any web site but must be correctly used in conjunction with text to deliver your message, services or products to the site visitor. CromDesign often visit our clients and take hight quality images to use within your web site.
We use sprites and optimised images. Optimised images are about the download speed more than the physical size. The quality of the image can be retained by reducing its download size by using various methods. Images can be static, interactive, slides shows or galleries.
A technical trick is by the use of CSS sprites. This is also a very important way to speed up your site images. If we have several images that are used across several pages on your site (such as your navigation icons or your logo), you can use sprites to cache the images so that they do not need to be re-downloaded on the second page your customers visit. Plus, with the images stored as one larger image, that reduces the download requests for your page, which is a huge speed enhancement.
Pages should only be as long as they need to be. Writing for the web is different from writing for print. People skim on-line, especially when they first get to a page. We want the contents of your page to give them what they want quickly, but provide enough detail for those who want expansion on the basics. As an example, If you are reading this we have enticed you into reading more on our design philosophy.
In most instances we start our consultation with customers by asking them to type out a textual response to "What do you do?" but exactly in the same way if asked verbally. This is actually harder than you think. Our expertise within CromDesign uses this starting point to develop and expand the textual framework of your web site.
One important feature of the content is that everything should be spelt correctly. Many people are not tolerant of spelling errors. You can write a completely error free topic for years, and then have one simple “teh” instead of “the” and you will get irate emails from some customers, and many will give up in disgust without contacting you at all. It may seem unfair, but people judge websites by the quality of the writing, and spelling and grammar errors are an obvious indicator of quality for many people.
Typography and the font-face has a huge impact on multiple aspects of your website including readability, mood, perceived article length, user experience and much, much more. It is absolutely essential that we as designers know and understand the different principles of typography that create a pleasing design, in order to properly portray the vision and mood of the website we are designing.
The main purpose of the font selection we select or typeface is to convey the character or purpose of your website and content. This means we need to go back and review the core purpose of your company, article, content and/or product. However, you may already have a well established image brand which incorporates typography. Once we know the main point you would like to communicate to your readers we use your existing font or recommend or design a new typeface that reflects the purpose of your content.
Your site pages need great navigation. If readers can't get around on the page or on the website they won't stick around. We ensure that navigation on your web pages is clear, direct, and easy to use. And if the page is long you we use page anchor links to help readers find their way on the page. Links can be made to external relevant or associated web sites if necessary, taking the reader in another direction of interest altogether.
Colour is critical on web pages, but colours have meanings to people, and using the wrong color can have the wrong connotation if not careful. Web pages are, by their very nature, international. Even if you intend your page for a specific country or locality it will be seen by other people. And so you should be aware of what the color choices used on your web page are saying to people around the world. When we create your web color scheme we take everything into consideration including local, national and international color symbolism.
Most pages should have contact information. However some web sites may not require contact information and are designed purely to make a statement. The norm is to incorporate some form of way for your customer to interact with you, your business and or the products, services you offer.
Contact information reminds people that the site is maintained by another person. This means they may be more charitable and more willing to respect you when they do make contact. Plus by putting contact information on your site, you are helping your readers trust you. If there is an email address or phone number, they know they can contact you if there's a problem.
And finally, if you do have contact information on your site, follow up on it. Answering your contacts is the best way to create a long-lasting customer, especially as so many email messages go unanswered.
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